At Cognitus Capital, we believe in building lasting value through insight, experience, and strategic partnerships. Founded by Alejandro De Marco, Cognitus Capital brings the perspective of an operator, the precision of an investor, and the agility of an entrepreneur.

Our story begins with over two decades of experience leading and transforming midmarket businesses across the U.S. and Latin America. Alejandro has spent his career turning potential into performance—spearheading mergers and acquisitions, driving turnaround strategies, and scaling companies to new heights. As a founder, CEO, board member, and investor, he has consistently unlocked growth opportunities in industries ranging from industrial fasteners to logistics to premium consumer goods.

Cognitus Capital was born from this unique blend of operational depth and investment acumen. We operate as an independent sponsor, partnering with like-minded investors and management teams to acquire and grow businesses with untapped potential. Our focus is on founder-led or family-owned companies at an inflection point—where experience, vision, and thoughtful stewardship can create transformational outcomes.

Rooted in a philosophy of hands-on leadership and long-term thinking, Cognitus Capital doesn’t just close deals—we build enduring businesses. Our approach is shaped by adaptability, resilience, and a deep respect for the people behind every company we support.

Whether navigating a complex acquisition or guiding a business through rapid change, we remain steadfast in our commitment to partnership, performance, and purpose.